The original concept for Pure was developed in 2012 by Roman Sidorenko and Alexander Kukhtenko.Following a two hundred thousand dollar start-up investment, the project became a reality and was advertised under the slogan of "Sex Here and Now".The purpose of the app is to connect people in a time-limited fashion.
Pictures of potential matches in your area appear on your screen and you like what you see, swipe right. If both parties swipe right, you’ll match and can start a convo. They’ve also introduced a new paid tier called Tinder Plus, where you’ll be able to undo a swipe left and super like to your heart’s content.
For an hour your information is publicized to others in your location (50 km/31 miles) with the sole intent of setting up right-now, real-time meetings. Pure may have a basic set-up, but it comes heavily equipped with a sexual philosophy that resists the status-quo of monogamous relationships.
After that hour expires, all chat history and all photos self-destruct. After the Ashley Madison data breach caught the world's attention and forced every user to face the utter terror of losing their reputation, their career, and their "healthy" personal lives in one fatal sweep, PURE used this moment of weakness as a marketing opportunity.
Chat for an hour tops (your convo disappears after that). Top 5 cities where PURE is being used the most - New York city, London, Los Angeles, Chicago, Boston, San Francisco. This Pure update will make your dating experience even better if your device has Android 6 .
As for subscription payments—Google takes care of it. Upload a selfie and match with somebody who turns you on.
Search for pure dating:
Minimum communication, maximum sexiness." The target audience is anyone 18 who's willing to start paying after the first 7-day trial period at $4.99 weekly, $19.99 monthly, or $29.99 biannually. Just half a year ago the site boasted of making 1 million connections - so someone's buying (though we don't know who they are).